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NYX and the State Lottery work together: a brand new online casino

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NYX and the State Lottery work together: a brand new online casino

These are turbulent and exciting times for the State Lottery.

Recently, the merger with the Lotto was finally completed, creating a gigantic gambling company with an annual turnover of just over 1 billion euros (approximate figures):

  • State lottery tickets: 700 million euros.
  • Lotto/Lucky Day/Scratch cards/Eurojackpot: 240 million Euros.
  • Toto: 75 million.
  • Total: 1.02 billion euros.

The fact that the brand new State Lottery / Lotto combination also has big plans for online gambling is a logical consequence: online gambling is expected to be regulated in mid-2017. Assuming the Staatsloterij receives a license from the Dutch government, setting up its own online casino is the next step, reported bollywood-casino.com/game/andar-bahar/.

The news is surprising on the one hand since it makes the Dutch State Lottery / De Lotto a direct competitor to Holland Casino Online, which is also currently developing an online casino. But on the other hand, why not?

The Dutch State Lottery is still an institution

Despite the (justified) negative publicity that the lottery has suffered in recent years due to the inclusion of unsold lottery tickets in the draw results, the Dutch State Lottery is of course still an institution. Millions of Dutch people still take a monthly gamble with a whole or a fifth lottery ticket, in search of that instant wealth. And what about the special lotteries such as the New Year's Eve lottery, which is still immensely popular?

The State Lottery of course also has a huge internet database of existing State Lottery players, which can be very interesting for fast and especially cheap acquisition of new casino players. This gives them a huge advantage over other new and existing players.

Now, not every Jack-of-all-trades who faithfully buys his street worth of fifth tickets from the local tobacconist before the draw on the 10th of every month will be roulette, Netent slots, or blackjack pro. Even so: if only 5% of the current customer base (of, say, 1 million Dutch people) of the Staatsloterij (state lottery) creates an account and deposits money at their online casino, then you are already talking about 50,000 new customers. And you can build a nice online casino on that, you know.

Collaboration with NYX: experience, flexibility, and PR blurb

On March 24, 2016, it was announced that NYX Gaming is the new partner of the State Lottery that will provide the platform with the cool name OPSTM (Open Platform System) on which their online casino will run. NYX is one of the biggest players in this field worldwide and offers a wide basic range of very popular casino games such as Foxin' Wins, Foxin' Wins Again, Miss Midas, and Medusa.

In addition, their platform allows them to integrate other casino games such as Netent, Thunderkick, Microgaming, and many more. Of course, it is not yet known which other software providers the new Staatsloterij casino will use, but we would be surprised if they in the Netherlands enormously popular Netent slot machines are not included in the assortment. So it is likely that soon you will also be able to play Netent toppers such as Guns N' Roses and Drive: Multiplier Mayhem at the Staatsloterij casino.

The CEO of NYX Gaming Group, Matt Davey, was clearly delighted: "It is a privilege for us to work with the Dutch State Lottery / De Lotto and to integrate our leading software solutions into their soon to be merged organization". You don't make it up, do you?

NYX and the State Lottery

What will the new State Lottery casino be called?

The big question of course is what the new online casino of the State Lottery will be called. Kroon Casino and Oranje Casino are unfortunately already taken. But what then? We have some, perhaps not so strong, suggestions:

  • Big Fish Casino - the big orange fish: recognizable to everyone. But not really a strong name for a casino. Just say: stupid. Not going to be it.
  • Jackpot Proof Casino - where the jackpots really do reach the players now.
  • Casino XL - a nod to the XL lottery ticket. Would be nice, were it not for the fact that the XL lottery ticket is a fluke so far.

We don't know either. But then, we are not an advertising agency.

One thing we do know for sure is that as soon as the online casino of the State Lottery is live, under whatever name, we will give an extensive, honest review. Just like you would expect from us. However, right now you can learn the Secrets of a successful game in Bollywood. As it turns out, there's nothing complicated or scary about it.

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